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Insikter / ArtiklarIndex

Artiklar

  1. N° 005Articles

    Will consumers cut restaurants and shops first this winter?

    A third of Swedes say that is where they would cut first, so the visits that survive will be the ones people have already decided are worth planning for, not the cheapest.

  2. N° 004Articles

    The Nostalgia Trend: Why Gen Z Is Rediscovering Real Life Connection

    From knitting circles to run clubs, nostalgia is reshaping how younger generations spend their time. But are we rediscovering old hobbies, or searching for a way of life that feels increasingly out of reach?

  3. N° 003Articles

    Beyond Attention: Why Belonging Is Becoming a Competitive Advantage for Brands

    Consumers are increasingly drawn to brands that reflect who they are, what they value and the communities they identify with.

  4. N° 002Articles

    The Hidden Cost of Being Forgettable

    Why brand distinctiveness matters more than many growing businesses realise.

  5. N° 001Articles

    Are your customers asking ChatGPT instead of Google?

    Increasingly yes: six in ten Swedes now use AI services, and cafés and food concepts with unclear online details are the easiest to leave out of the answer.